It’s hard to believe only 15 years ago, Facebook was just starting to be adopted by businesses and a 24-hour online news cycle was emerging.

While we know AI can seem unsettling for the communications industry, it also presents incredible opportunity to make our work lives easier.

Through our own experience leading communication teams in highly regulated environments - together with advice from industry experts - we’ve put together a high-level guide as a thought-starter for how you might start to consider the use of AI tools in the communications industry, including some considerations around governance and risk.